Made To Measure
An event to celebrate a ritual no longer commonplace.
Every player, amateurs included, dreams of a boot that fits perfectly – a boot that adapts itself to the foot and not vice versa, a boot ‘made to measure’ in the true sense. Nowadays, with the modern production standards used, every boot is the same and does not take into consideration the anatomic deals of the individual player.
IT SEEMS THAT ONE CAN ONLY DREAM OF HAVING THE PERFECTLY FITTING BOOT
The experience ‘made to measure’ aims to make a service, which is generally only available to professionals, open to all. It is a service which aims to celebrate in the best possible way the origins of Pantofola d’Oro. ‘Made to measure’ is an authentic first-hand experience made possible thanks to the presence of our experts from Ascoli Piceno, they assisting customers and providing advice on the leather and sole to choose and on other aspects of personalisation also.
EACH ‘MADE TO MEASURE’ FOLLOWS A SET PROCEDURE, INVOLVING THE CUSTOMER DIRECTLY. THE OPPORTUNITY NOWADAYS TO HAVE A PERSONALISED SERVICE IS EXTREMELY LIMITED. WE WANT TO MAKE THE OPPORTUNITY AVAILABLE TO ALL.
FIRST STEP: THE MEASURING
In an ambience which has all to do with an old Italian workshop, deliberately set up as such, the public attending the event are welcomed in typical fashion – aperitif, wine, and local produce. Then to the ‘made to measure’ step whereby every guest wishing to do so is measured by our experts so to match the form of the leather to the characteristics of the foot in the greatest detail – not only length and width are measured but other important details too. Also considered is whether any particular part of the uppers will require a particular strengthening or reinforcement.
SECOND STEP: CREATION AND CHOICE OF MATERIALS
The next step involves the creation of the model and the choice of materials: the customer chooses a base model from the collection, for example a Lazzarini or a Dream, and begins to indicate the details and the features he or she desires, and so giving start to a complete transformation process. It is possible to decide to change the colour and the texture of each part of the shoe: modify some lines to one’s liking, change the stitching; choose the type of tongue, combine stylistic elements that come from different styles.
THIRD STEP: TOTAL PERSONALISATION
The expert explains to the customer the variations he or she can choose and the customer is often visibly surprised by the range of choice and personalisation available. It is surprising for example, how many people request an upturned tongue as was once used time ago. The personalisation part is a real exciting moment in that the customer can request a text or initials to be sewn into the leather upper.
LET’S BE HONEST – THE CHANCE TO HAVE ONE’S INITIALS ON SHOES DOES NOT HAPPEN EVERY DAY!
‘MADE TO MEASURE’ EVENTS only available in carefully selected shops. The ‘Made to measure’ project is available to the public in selected shops and only during programmed events. It is always available at the Pantofola d’Oro in New York.
THE MOST RECENT EVENTS HAVE BEEN HELD AT: PRO:DIRECT LDN19 IN LONDON, TAKASHIMAYA AND WESTON IN SINGAPORE, UNISPORT IN COPENHAGEN, RINASCENTE IN MILAN, CALCIOSHOP IN MILAN.
